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Perfecting Your Pitches with Brandy Old and Craig Elias


How to Perfect Your Pitches: A 3-Part Series

Are you an early-stage entrepreneur looking to perfect your pitch so you attract investors, customers, or mentors?

Then you won’t want to miss this special three-part workshop series: How to Perfect Your Pitches.

Designed specifically for emerging founders, startups, and small business owners, this interactive series will reveal the secrets to crafting pitches that get results — whether you're trying to break into an accelerator, secure funding, or win over your first customers.

Each session features brand-new content, hands-on practice, and real-time feedback from facilitators and peers.

This seires is hosted by Alberta’s eight Regional Innovation Networks, supported by Alberta Innovates.

Once you register you will be emailed a Zoom link to join the sessions.

💡 Session Breakdown

Sessions run the following three Thursday evenings from 6:00 - 8:30 p.m. Mountain Time

​October 9 - Five Ways to Attract Investors

​​Want to know how to capitalize on the five things savvy investors and mentors care about the most?

​​Then join us for this informative session where Brandy and Craig share how to help potential investors/mentors understand that your idea/business has what it takes for them to be more interested in your business.

​October 23 - Nailing Your Investor Pitch on The First Try

​​Want to craft a two to five-minute pitch that captures and keeps your audience's attention and makes them want to learn more about you and your business?

​​Then join us for this fast-paced session where Brandy and Craig share the critical components of a successful pitch, different pitch formats, how to differentiate yourself from the competition and how to avoid the two mistakes that can kill the interest you create.

October 30 - Creating A Compelling Elevator Pitch

​​Want to know how to create interest in your product or service in the shortest amount of time possible?

​​Then join us for the final session in the series, where you'll learn the power of seven-word elevator pitches and how not telling people what you sell right away can be the secret to getting customers, mentors, investors and employees.

The Facilitators

Brandy Old and Craig Elias are a dynamic duo that share a passion for helping people become first-time founders and a common goal of growing start-up communities and tech sectors across the globe.

They are two of Canada’s most prolific ecosystem builders. In the last nine years, they have helped hundreds of aspiring, early-stage, first-time, underrepresented, rural, and student entrepreneurs embark on their entrepreneurship journey while avoiding the common mistakes that new founders often make.

Brandy and Craig have worked closely with global thought leaders Ash Maurya and David Bland to level up entrepreneurial ecosystems, and so they can train ecosystem builders, entrepreneurs and mentors on the Lean and Leaner Canvas and coach them on how to identify and test their riskiest assumptions.

They are the sought-after thought leaders behind Founder Fridays, the Traction Canvas, a free three-year financial projections spreadsheet downloaded almost 6,000 times by entrepreneurs around the globe, a series of engaging online training sessions that often attract hundreds of registrants, and the website HelpAStartupOut.com, which makes all their resources available free of charge.

They also run online startup camps that challenge entrepreneurs to validate their business ideas and use a specialized board game called Playing Lean to help people learn how to launch products and start companies without draining their bank accounts, bruising their egos, or damaging their reputations.

You will often find them pitch coaching and sharing their unique perspectives and actionable tactics at accelerators, colleges, incubators, pitch competitions, polytechnics, universities and startup events in Canada, the US, Australia and Europe.

​​These sessions are brought to you by Alberta Innovates and Alberta's eight Regional Innovation Networks:

  • ​​APEX: Southeast Alberta

  • ​​CARIN: Central Alberta

  • CIC: Calgary Innovation Coalition

  • ​​ECARIN: East Central Alberta

  • ERIN: Edmonton Regional Innovation Network

  • ​​GPRIN: North West Alberta

  • ​​RINSA: Southwest Alberta

  • ​​WBRIN: North East Alberta

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October 6

EMPOWRISE Entrepreneur Training Program

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October 23

Leadership Summit