A vast export market awaits you in Japan (& beyond). The first step in assessing the potential is exploring the market first-hand.

This coming March, join our curated experience designed to help Alberta agri-food producers/suppliers understand real-world opportunities in Japan. As part of our Export Readiness Program, this tour will give you hands-on experience and insight into the market and domestic consumers. Offered in cooperation with our Japan market entry advisor, this is a unique opportunity you will not want to miss!

You’ll Gain:

✓ A practical understanding of how the Japanese market is structured

✓ Insights into Japanese consumer buying behaviours via retail outlets tour

✓ First-hand exposure to Asia’s largest food & beverage trade show – FOODEX Japan

Exploration Dates: March 8~13, 2026

03/08 - Arrive / Evening orientation

03/09 - Buyer behaviour & retail channels tour

03/10 & 11 - Tokyo FOODEX

03/12 - Tokyo FOODEX/Specialty store tour

03/13 - Optional activities / Free time

Tour Fees:

PEP Members: $1080

Non-Members: $1280

1. Flights, hotel, food,etc. not included

2. Inquire within for flight & hotel suggestions

3. Grant funding may be available - inquire within

INQUIRE: exdir@palliseralberta.com

RESERVE: https://forms.gle/tmPeyhQPz1MxNHvEA