Do it Yourself Market Research: assessing industry and market

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APEX (a collaborative initiative and partnership between three core service providers, Community Futures Entre-Corp, Medicine Hat College and Alberta Innovates) is offering a FREE seminar. 

Ever wonder how you can assess your industry and its corresponding market without hiring an expensive consultant?  Co-author of Business Diagnostics Terry Rachwalski has the answers.

In this seminar, Rachwalski will show you how to determine whether the market you are entering is a dog or a rising star. She will also outline secondary research techniques and walk you through the steps to uncover industry information that will drive your go-to-market strategy.

Key Takeaways:

•      What secondary research is and why and when it matters

•      How to uncover industry trends and niches

•      How to do a competitive analysis that drives strategy

•      How to determine when you need a consultant to help you

About the Presenter:

Terry Rachwalski, MBA CMC, Director, Regional Innovation.  Terry joined Alberta Innovates as Director, Regional Innovation for Entrepreneurial Investments in 2016. Prior to that, she spent 12 years as President of Front Porch Perspectives, a Canadian management consulting firm that provides business development and go-to-market plans for technology firms. As president, Terry specialized in developing sales and marketing strategy and action plans for new product launches and provided industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America.

Terry has co-founded, invested in and worked for multiple Canadian and international technology firms. She is an award-winning Certified Management Consultant and holds an MBA from Royal Roads University, where she is Associate Faculty member in an MBA program running live consulting cases for the rigorous capstone project. She developed an online Assessment tool to assist clients in evaluating their businesses and is the co-author of Business Diagnostics.  

Please try the free online business assessment tool:


Thursday, October 19, 2017

Registrations will begin at 1:30 pm

Presentations will start at 1:45 pm

Session ends at 3:00 pm


Medicine Hat College, Crowfoot Room (F 160), 299 College Drive, Medicine Hat, Alberta

If you have any questions, please call Elizabeth Blair at 403-528-2824 or Email at [email protected]